What is Media.0 and Why Would Anyone Be Interested

It's called Media Dot O ... It's all about media today ... okay its not ... it's about the same thing marketing has always been about, the confluence of strategy and creative and media. But no one can deny that due to audience fragmentation ... media is now more important than ever to successful advertising campaigns.

This blog will explore and expound on the AND ... the combustible combination of old world media rules with new world media thinking.

It's about understanding how people make purchase decisions today and what is the best means to influence that process ... which is very different than even 10 years ago.

It's about the world before the first banner ad in 1994 (yes there was sightings of media planners) and the world after 1994 when users decided to 'own' the media.

Most of all is is about conversations between all of us. My fervent hope is this blog creates understanding, debate, outrage ... but most of all sharing and participation so we all can continue to learn.

Thanks for coming aboard.

Howard

Media Dot O

www.zigmarketing.com

www.webdma.com

www.twitter.com/hozo1